ACQUISITION
Performance marketing & user acquisition
Years of hands-on experience driving paid traffic to mobile applications at scale — across Meta, Google, TikTok, and other major platforms. Campaigns are run against unit economics, not vanity metrics: every channel is measured on LTV payback, from install to subscription.
Mobile growth
Attribution
Creative strategy
MONETIZATION
Subscription optimization
Paywall design, plan structure, trial mechanics, and churn prevention — continuously tested to improve LTV.
LTV optimization
Retention
Conversion optimization
MEASUREMENT
Product analytics
Event pipelines, cohort analysis, and attribution modeling that give every team a shared, trustworthy view of the funnel.
Cohorts
Funnels
Attribution modeling
EXPERIMENTATION
A/B testing at scale
A structured experimentation program across onboarding, pricing surfaces, and creatives — with statistical rigor.
Onboarding tests
Creative testing
Statistical rigor